The various combinations of, options are further pursued within a digital implementation framework. It happens when supply chain partners leverage each other's operational capabilities so that in combination they perform better than they could possibly do alone. This article defines and discusses one of these qualitative methods--the case research strat- egy. Industrie 4.0 und Digitale Wirtschaft, Beschäftigung und Innovation, Berlin: Bundesministerium für Wirtschaft und Ener-, CGI (2016). What is your mandate as global head of digital transformation at Bayer? and which applications are, What examples exist for the DT of business models and what are the best, nitions, approaches, and examples of the DT of, In this phase, Digital Reality, the company, Based on the Digital Reality, objectives with regards to DT, Within this Digital Potential phase, best practices and, The Digital Fit phase looks at options for the design of the digital, represents the Roadmap to the DT of business models with the various, Digital Data: The collection, processing, and analysis of digitised data to fa-, Automation: The combination of classical arti. The created value, enables a differentiation from competitors, advantage. ThyssenKrupp (2016b). The digital transformation uses digital technologies to change business models and create new opportunities, revenue, and value, ... We argue that the most useful view on AI is to consider it as the next wave of automation in the digital society. but a DT can also affect its own business, are used to generate new applications or services, and evaluate options. Practical implications Flugrevue (2016). possibilities and enables cooperation between different actors, who, for example, exchange data and thus initiate processes. Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. Here is an example of how old, rule-based processes, in the hotel industry can be completely reimagined in a data-driven world. To investigate current and future trends, we propose a research framework covering four dimensions of the Digital Transformation and conduct an exploratory Online Real-Time Delphi study with international experts from a diverse field of academic contexts and disciplines. In addition, several already-installed elevators posed a risk to, service packages, which is a high-margin offering compared to product sales, manner. Rule-based, ned as sets of clearly assigned rule-based (algorithmic) processes, eld of the DT of business models is the following, ts are provided to customers and partners. The effects of the ongoing Digital Transformation of society are far-reaching and subject to a multitude of impact factors. Digital transformation (also DX or DT) leverages technologies to create value for various stakeholders, innovate and adapt to changing circumstances. Der Vorteil der Geschäftsmodell-Innovation gegenüber klassischen Differenzierungsmöglichkeiten – Produkt-, Dienstleistungs- und Prozess-Innovation – besteht darin, dass sie kaum nachahmbar ist und überdies durch ihre Orientierung an Kundenbedürfnissen eine starke Kundenbindung ermöglicht. The DBT leadership challenge is about reenergizing, businesses that may already be successful to capture the full, potential of information technology across the total supply chain, across the globe. The digital transformation means adopting business process and practices to help the organization to respond and to adapt. Advantages include: Best Practices for the DT of Business Models, ThyssenKrupp is a German industrial group with different divisions. Digital transformation seems to be an effective solution to the main problems that appear in the competitive business environment. _ฏ�}�}X����p���Q�2�(LJ�+\��U-uG⚅2c �M��׬:"0C�W�bT]ƅ�*&���\��$�R��Ͳ�::j��i� All figure content in this area was uploaded by Daniel Schallmo, All content in this area was uploaded by Daniel Schallmo on Nov 07, 2018, The purpose of this paper is to clarify the de, introduce a structured approach with phases, activities and results. It used to take Fortune 500 companies an average of 20 years to reach a billion-dollar valuation; today’s digital start-ups are getting there in four. An ever-growing, selection of digital payment options such as PayPal also contributed to more and. An interactive elevator billboard space would have a positive effect on the, either to ThyssenKrupp or their partners. nition of digital transformation (DT) and to, : Digital transformation; digitisation; business model; business model innova-, s digital transformation (DT). The touchscreen itself is a relatively uncomplicated, technology and its development and installation should deliver the bene. IDC estime que les dépenses mondiales dans les technologies et services qui favorisent la transformation digitale atteindront près de 2 000 milliards de dollars en 20221. Additionally, we explore the difference between digitization and digitalization. This form of advertisement, could create a unique customer relations platform and reach customers who would, be shown commercials and notices, and who could then provide invaluable. In, addition, resources and capabilities are also identi, phases and activities. It uses a new conceptual framework using a survey data, answered by 41 small- and medium-sized enterprises (SMEs) in Morocco from different industries. DT affects all sectors of, nition for the DT of business models, an approach for how to digitally, ). An increasing, number of tall buildings in major cities led to an increased demand for high-, performance elevators. ThyssenKrupp, a data-driven maintenance system which created new bene, and in turn generated a new revenue stream. This study is also novel for showing with empirical evidences that working on the axes of customers, data and innovation, during a digital transformation journey, will improve sustainable practices within businesses. ... [...] However, one thing is certain: we are on the historical threshold of the digital age -a new era of digitality in the course of which our accustomed living conditions will radically change" [1]. Most definitions found in literature (scientific and otherwise) are focusing mainly on the transformation of business processes towards utilizing digital technologies (e.g. Moreover, the paper offers examples of enablers, International Journal of Innovation Management, Vol. The MAX system was able, to deliver this communication, which in turn improved the relations between, space would depend on who delivers the actual content. Assim como, evidenciou-se que a inovação apresenta uma relação positiva no desempenho da empresa. Which enablers (e.g., sensors, big data, etc.) external stakeholders created tremendous value. What does an integrated approach to the development of a digital strategy look like? Nesse contexto, a transformação digital e as capacidades de TI têm sido objeto de estudos procurando avaliar seus reflexos no desempenho da empresa. Digital transformation is what's happening to organizations as they adopt new and innovative ways to do business based on technological advances. The, DT of business models is based on an approach with a sequence, of tasks and decisions that are related to one another in a logical, and temporal context. Einigkeit herrscht dabei jedoch darüber, dass Geschäftsmodelle primär die Kernlogik eines Unternehmens beschreiben, wohingegen sich Strategien überwiegend auf die Erfolgs- und Wettbewerbssituation eines Unternehmens beziehen ([SeLe03], [Haak+04]). The, part-time landlords and landladies who own properties in highly sought-after, locations and microlease them on Airbnb offer an alternative to hotels and create, How employees interpret newly acquired know-how and use it to improve, decision-making capabilities is what differentiates DT from other, All of the new data sources create newly formed knowledge sources based on that, data. Anschließend wird, aufbauend auf bestehenden Definitionen im Kontext der Digitalen Transformation, eine Zusammenfassung erarbeitet. tions customers had with regards to response times and multi-channel availability. collect information from elevator riders. ThyssenKrupp recognised it was essential to create a, cally took advantage of these resources. Change is happening fast and many, if not all, industries will be redefined. Executives in all industries are using digital, advances such as analytics, mobility, social media, and smart. The case research, Bendor-Samuel, P (2017). What do vehicle makers like Rosenbauer, logistics company DB Schenker. Research results affirmed the TAM model applied toward e-wallet service, besides, showed the positive effect of mobile skillfulness and user innovation on consumers’ intention to accept the e-wallet in daily transactions. Key question for managers is to find the most suitable ways how to develop working knowledge and respond to digital trends in the right way, to adapt to using them by customers, partners, employees and other companies, ... A. T. RANSFORMATION. Once Thys-, s partners are an important part of the business model and to better, involved in the development of an interactive elevator billboard. knowledge and in turn reimagine business models and operations. Vorgehensmodell der geschäftsmodell-innovation, ansätze, phasen, aktivitäten und ergebnise. This serves as a starting point in terms of, Digital Potential and the design of a future digital business model. What it is and why it matters Digital transformation refers to the process and strategy of using digital technology to drastically change how businesses operate and serve customers. Criteria for the evaluation of case research are established and several characteristics useful for categorizing the studies are identified. They all use the, potential of digitisation to offer customers smarter and faster services and actively, society, in particular economies. Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. These, employees now receive warning alerts as well as maintenance guidance and, These changes allowed ThyssenKrupp to proactively carry out maintenance. Businesses, in responding to these shifts, are needing to become more customer-focused, agile, adaptive to new opportunities, and efficient in order to stay competitive. Les autres prennent l… In diesem Kapitel werden relevante Definitionen im Kontext der Digitalen Transformation von Geschäftsmodellen aufgezeigt. The concept behind digital transformation is how to use technology to remake a process so that it becomes more efficient or effective. Westerman, G, C Calméjane, D Bonnet, P Ferraris and A McAfee (2011). The Elevator, Technology division produces passenger and freight elevators as well as escalators. It transcends traditional roles like sales, marketing, and customer service. The phases are explained further below, each with its speci, objectives and questions. Instead of only making processes more ef, of automation, DT requires individuals to rethink old processes and reimagine new, A business model is the basic logic of a company that describes, model answers the question of how the provided bene, back into the company in the form of revenue. nancial dimension inasmuch as it would provide an additional revenue stream, ve-phase approach for how to successfully execute a DT was, nition, examples, and enablers of the DT of business models. digital transformation to foster new solutions in the areas of health and nutrition. Purpose plication of our approach in several industries) need to be further investigated. %PDF-1.6 %���� The evaluated combinations are then, implementation of the digital business model. At the same time, DT opens new networking. Digital radar with enablers and applications (Boueé and Schaible, 2015). Discovering the future of the case study method in. In their oft-cited work, and reengineering of business-related processes in order to reduce costs and, Although there are some similarities between BPR and DT, there are some, distinct differences between the two approaches as well. A business, The customer dimension contains the customer segments, The value-added dimension includes the resources, The partner dimension includes the partner. Predictive Maintenance, [online] https://www.de.cg. June 15, 2017, from https://auriga.com/blog/digital-transfo, BDI and Roland Berger (2015). Digital Transformation (DT or DX) is the adoption of digital technology to transform services or businesses, through replacing non-digital or manual processes with digital processes or replacing older digital technology with newer digital technology. The evaluated options, ) describe a detailed plan for digital transformation that is specif-. We combine two relevant topics: DT and business model, (innovation). The authors state that BPR is the rethinking, s focus is mainly on automating rule-based systems. integrate the partners into their business model, the value of ThyssenKrupp, maintenance services needed to be communicated. *��%4LDVc�2�$U&��A!S\�v�Q��G�)�ב`*2+�� ically designed to prepare for the digital future. G�T��ȫ@�"C�T��pR��B�(4W�����+�@,�?�]? Bayer: Advancing digital in health and nutrition Saskia Steinacker, Bayer Industry Leader Perspectives 14 Taking Digital Transformation to the ext Level: Lessons from the Leaders . experience). ThyssenKrupp was witnessing a drastic change in one of their current business, model elements, namely that of producing, installing, and carrying out mainte-, nance. To serve as a basis for our Roadmap, we have selected three, out a development plan for a DT strategy and its implementation. 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