Nike has different advertisements for men and women of every race and nationality separately. Also teams of any sport, any size, and anywhere in the world are targeted by Nike. Being present in footwear, sports equipment, clothing and many others Nike uses differentiated targeting strategy.Produc… Most of Nike’s (NKE) incremental revenue was recorded in its North America market, Nike’s largest geographical segment. There a many different aspects to consider when deciding on how to market a product and who to market a product to. July 24, 2020. Nike's revenue worldwide from 2017 to 2020, by region (in million U.S. dollars) [Graph]. Looking for a flexible role? (billed annually). Nike does not have any control over the political and legal environment in that country. Nike Inc 's Annual Sales by Country and Region in May 31. How many global employees Nike has 2009-2020, Value of the leading global apparel brands 2020. Since expenses are low, Nike is able to enjoy profits. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. For Nike, their targeted customers are athletes and mostly young adults. Please log in to access our additional functions, *Duration: 12 months, billed annually, single license, The ideal entry-level account for individual users. Renée Catherine Bartlett is on Facebook. Nike segments its markets on the basis of age, gender, geographic locations, psychographic, benefits sought, and usage. The company's headquarters are located near Beaverton, Oregon. Nike is unique in the fact that they have a very general targeted demographic segment. The history of NIKE is a true American success story. Statista. For example, Products relating to Rugby are advertised more frequently in Europe when compared to U.S., as Rugby is popular in Europe than in U.S. Nike promotes a positive and confidant attitude and targets people who want to attain that attitude. This means Nike has to move closer to the market and continue creating new solutions and product customization. Nike outsources its manufacturing to produces that are in different countries. Nike's market penetration and geographic expansion strategy are predicated upon building consumer-based brand equity (CBBE) and utilizing specific tactics to diffuse it across unreached demographic and psychographic sets. This is the reason why Nike strives to be different from its competitors. Nike’s target market for its shoes, clothes and other accessories are males and females between the age of 13 and 35 years. Until 2009 Nike’s geographical markets consisted of United States, Asia-Pacific, Americas and an area comprising of Europe, Middle East and Africa. Please do not hesitate to contact me. Investor Contact: Media Contact: Andy Muir Mark Rhodes (503)473-3143 (503)532-8877 NIKE, INC. REPORTS FISCAL 2021 FIRST QUARTER RESULTS BEAVERTON, Ore., Sept. 22, 2020 — NIKE, Inc. (NYSE:NKE) today reported fiscal 2021 financial results for its first quarter ended August 31, 2020. Nike Market segmentation is a crucial step to addressing a market need. All work is written to order. They also sell their products through independent distributors all around the world. Registered Data Controller No: Z1821391. One of the opportunities for Nike is its ability to penetrate a new market. Low Manufacturing Cost – Most of Nike’s footwear is manufactured in foreign countries. The support accorded to Nike by the US government, particularly in the general macroeconomic stability, low-interest rates, stable currency conditions and the international competitiveness of the tax system, form the foundation critical to Nike’s growth. Browse this series on Market Realist: Part 1 - Nike in 2015: An Earnings Smash, a Widening Moat, and Record Highs. Another weakness of Nike is the negative image portrayed by reduced working conditions in the overseas factories. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Profit from additional features by authenticating your Admin account. No single customer accounted for more than 10% of Nike’s overall sales in the last year, proving that the company has a very diversified market. No plagiarism, guaranteed! Nike in North America Most of Nike’s (NKE) incremental revenue was recorded in its North America market, Nike’s largest geographical segment. Other operations are in Argentina, Brazil, India, Italy, and Mexico. While Nike occasionally focuses on Nike is trying to maintain these customers who are brand loyal towards Nike by constantly bringing about product innovation. Nowadays people are more brand conscious. Nike segments its markets on the basis of age, gender, geographic locations, psychographic, benefits sought, and usage. Nike has integrated technology to develop its products fast. In these geographies Nike’s marketing efforts are largely focused on urban areas with high market densities. Market segmentation of the Nike company Demographic Segmentation Demography segmentation they include age, race, family income, and education level, among others.Besides, it was observed that the majority of the respondents consist of professional from various fields like engineers, software professionals, … Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Fiscal years end on May 31 of the respective year. The NIKE Brand is the most powerful asset in the Nike Inc. portfolio which accounts for approximately 85 percent of total revenue. Its famous ‘SWOOSH’ is instantly recognizable. Semi-Autonomous Geographic Divisions. This feature is limited to our corporate solutions. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook This means it doesn’t have any expenses that may arise out of maintenance of any of the above. This can be seen from the fact that Nike has a website where consumers can design their shoes according to their requirements and tastes. Update, Insights into the world's most important technology markets, Advertising & Media Outlook The US policies have fortunately enables NIKE to grow and market its products. People today are more brand conscious where they prefer to buy products which have brand value associated with them. Nike has around 48,000 retail outlets of which around 18,000 are in the U.S. alone. The largest of these by weight is cured rubber used in shoes soling. Please contact us to get started with full access to dossiers, forecasts, studies and international data. Nike also operates a ‘futures’ option wherein the retailer can order up to 6 months in advance. Our academic experts are ready and waiting to assist with any writing project you may have. By 1984 Nike had supplanted Adidas as the number one selling running shoe company in America. In the fiscal year 2020, Vietnam produced 50%, China produced 22%, and Indonesia produced 24% of total Nike’s footwear. Contents:Letter to Our Shareholders, page 1• Operations Review, pages 2-3 • Financial Highlights, page 4 • 2001 Annual Report on Form 10-K, Insert • Corporate Information, inside back cover therightfocus Stage Stores, Inc. (Nasdaq: STGS) is a Houston, Texas-based regional specialty 2015, Central & Eastern Europe, Greater China, Japan, North America, Other, Total, Western Europe Sales - CSIMarket Nike delivered 24% currency-neutral revenue growth in Greater China, led by NIKE Direct, with digital commerce up over 60%. 1st Jan 1970 (Kotler et al 2010, p277) After evaluating different segments, Adidas adopts market coverage strategy which is differentiated marketing. This gives Nike an advantage over its competitors as its name and logo is recognized globally. While the south is passionate abo… On the basis of age, Nike targets a variety of age groups from young adolescent to middle-aged adults. Nike also faces a problem with the labor and factory conditions in the factories located in the Asian countries. Nike now is focusing on targeting more on women and Generation Y. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. Nike delivers innovative products, experiences and services to inspire athletes. In 2020, Nike's North American revenue amounted to about 14.48 billion U.S. dollars. As Nike stated on February 10th, this organizational change is part of a wider company restructuring that may result in an overall reduction of up to 4% of the company’s workforce. Please create an employee account to be able to mark statistics as favorites. Though disciplined operating management, the company still continues to target long range mid teen earnings per share growth. Nike's market penetration and geographic expansion strategy are predicated upon building consumer-based brand equity (CBBE) and utilizing specific tactics to diffuse it across unreached demographic and psychographic sets. Nike's geographic market includes major market segments throughout the globe. Along with footwear the company also markets sports apparel and accessories, along with sports inspired apparel and athletic bags. Outside of North America, Western Europe is the largest geographic demographic for this brand. Nike also lays heavy emphasis on Differentiation. North American sales for Nike are still 2.5x greater than the next closest market, which is Western Europe. On May 5th, 2010 Nike revealed its Global Growth Strategy to achieve sustainable, long-term growth across its global portfolio of brands and businesses. This company is one of the major suppliers for the world’s sports shoes and one of the major manufacturers of sports equipment. While using geographic segmentation, the company might launch different products for that particular market or might also use different marketing strategy to attract the said geography. This means that a company derives 80 percent of its sales from 20 percent of its consumers who always purchase the product of that particular company or brand. Nike, Inc. is a sportswear and equipment supplier based in the United States that was founded in January 1964. Dec. 2, 2020. facts. Nike shoes produce solid waste. New, Everything you need to know about the industry development, Find studies from all around the internet. NIKE apparel and accessories are designed to complement our athletic footwear products, feature the same trademarks and are sold through the same marketing and distribution channels. Nike uses psychographic segmentation variables to make its offerings more attractive to the target customers. *You can also browse our support articles here >. Although Nike has a large product portfolio, its income is still profoundly dependent on its share of footwear market. NIKE, Inc. is engaged in the design, development, marketing and selling of athletic footwear, apparel, equipment, accessories and services. Apart from that the consumers also have a choice to design their own shoes on the official Nike website where they can choose the design, color, features, etc. Nike also recorded comps store growth of 17% and higher e-commerce sales. According to Mintel, 20%of the U.S. athletic market is controlled by Nike. Along with these Nike also offers performance equipments which include bags, socks, sport balls, eyewear, electronic devices, bats, gloves, golf clubs, and other equipments designed for sports activities under the brand name NIKE. Nike’s main competition comes from Adidas and Reebok along with many small companies such as New Balance, K-Swiss, etc. Market segmentation of the Nike company 3635 Words | 15 Pages. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. • First quarter reported revenues were $10.6 billion, down 1 percent on a reported basis and flat This may leave it susceptible if the market share for footwear erodes. Nike always adopts latest technology for its product manufacturing and development. Geographic Geographic is simple, yet powerful segmentation basis. Since Nike is a fashion brand and fashions keep changing. Research and Development has always been Nike’s strong point as can be seen from its ever evolving and innovative product range. The second aspect that we need to consider is that revenue growth in North America, which is Nike’s biggest geographical market, has sagged. Another strength of Nike is its extensive distribution lines. The company Nike was founded in 1964 by Bill Bowerman and Phil Knight who had located their headquarters near Beaverton, Oregon. Do you have a 2:1 degree or higher? Geographic Geographic is simple, yet powerful segmentation basis. for their shoe. Nike acquired Converse to provide for the increasing demand from Generation Y for retro and classical footwear. You only have access to basic statistics. Chart. Nike’s geographic market consists of major markets throughout the globe. Its famous logo ‘SWOOSH’ can be recognized instantly by anyone. Nike. Market targeting Market targeting is evaluating different market segments, a company must look at three factors: segment size and growth, segment structural attractiveness, and company objectives and resources. There are also an increasing number of women consumers in the market due to changing lifestyle and trends. Started as a small re-seller of an obscure Japanese running shoe (which later became Asics) line in a small shop in Santa Monica, NIKE has grown exponentially over the years into one of the world's most recognizable (and profitable) brands. Then you can access your favorite statistics via the star in the header. Europe, Asia, North and Latin America are the main markets in which Nike sells its products, which makes it a truly global organisation. Also having a large product portfolio gives Nike an advantage since customers can choose from a wide variety of products. This involves breaking large markets into segments that can be reached more effectively. This creates opportunities as people may think the product could become unfashionable before it wears out, i.e., consumer may think that they need to replace it. The message that Nike spreads to every customer segment is simple. This results in divided attention on each product line. and over 1 Mio. They now want fashion-oriented products for leisure activity instead of sports activities. This means that companies are trying to cut down costs from every perspective. This message clearly defines Nike’s image which is a positive and self-confident nature. China is another key market for Nike. Along with the decelerated sales labor cost and raw materials prices are increasing, which in turn will affect the profit margin of the company. $39 per month* Please authenticate by going to "My account" → "Administration". We're here to answer any questions you have about our services. CBBE is built exclusively through recall, relevance, and esteem (Keller 1993). This is why Steve Prefontaine and Nike were a tremendous tandem in the early years of Nike's existence. Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. Nike’s main production faculties lie in the Asian countries where political unrest prevails. Segmentation is central to data-enabled marketing and each segment has its own points in community of interest interaction. Free resources to assist you with your university studies! Why your go-to-market strategy should be industry focused; Dec. 1, 2020. Reflective Sportswear Market: Geographic Landscape By geography, North America is going to have a lucrative growth during the forecast period. Nike infested their market with bright colors, new styles, and technology information pertaining to their products. Dollars). dollars)." The introduction of Nike+iPod sports kit in the year 2008. There are different ways to segment markets, these are: Geographic segmentation, demographic segmentation, psychographic segmentation, and behavioral segmentation. Nike is a global brand with strong brand recognition. Each regional division’s managers optimize operations in the regional sports shoes, apparel and equipment market. The company’s operations are divided into segments based on regional markets. NIKE, Inc. is engaged in the design, development, marketing and selling of athletic footwear, apparel, equipment, accessories and services. Nike’s largest markets are North America followed by Western Europe and China. Until 2009 Nike's geographical markets contains USA, Asia-Pacific, Americas and an area comprising of European countries, Midsection East and Africa. Nike has different advertisements for men and w… Since Nike outsources its manufacturing to other manufacturers, it doesn’t have any capital tied up in machinery or equipment, which results in fewer expenses. On the basis of age, Nike targets a variety of age groups from young adolescent to middle-aged adults. Part 2 - How Was Nike’s 4Q15 and 2014 Sales Performance in North America? Since Nike outsources its manufacturing to other countries, it doesn’t have any capital tied up in machinery, equipment or factories. Nike’s target market for its shoes, clothes and other accessories are males and females between the age of 13 and 35 years. Geographic divisions are a major organizational structure characteristic of Nike, Inc. This in turn will affect the growth of Nike. BEAVERTON, Ore. (March 20, 2009) – NIKE, Inc. (NYSE:NKE) announced its plan today to reorganize its Nike Brand into a new model consisting of six geographies with reduced management layers and an increased focus on core category business areas, driving … This restricts the amount of entrants in the market. New, Figures and insights about the advertising and media world, Industry Outlook On the basis of usage, Nike is trying to maintain the constancy of purchases being made. ANNUAL REPORT ON FORM 10-K Table of Contents Page PART I 1 ITEM 1. Business 1 General 1 Products 1 Sales and Marketing 2 United States Market 2 International Markets 2 Significant Customer 3 Orders 3 Product Research, Design and Development 3 Company Registration No: 4964706. In, Nike. No single distribution outlet outside of Nike’s retail outlets accounted for more than 10% of their overall revenues, proving the level of demographic diversification this brand has. ", Nike, Nike's revenue worldwide from 2017 to 2020, by region (in million U.S. dollars) Statista, https://www.statista.com/statistics/241692/nikes-sales-by-region-since-2007/ (last visited December 19, 2020), Nike's revenue worldwide from 2017 to 2020, by region, Retail sales of the global apparel and footwear market 2017-2030, Size of the global sports market in 2018 and 2023, by product category, Sports market share worldwide in 2018, by country, Global sales of the top performance apparel, accessories, and footwear companies 2019, Global sales growth forecast of top athletic wear companies 2020, Global market shares of the leading apparel brands in 2017, Global gross profit of Nike from 2014 to 2020, Domestic sales share of Nike worldwide from 2016 to 2020, Global revenue of Nike from 2016 to 2020, by sales channel, Global revenue share of Nike in 2020, by product type, Global revenue of Nike from 2016 to 2020, by product category, Nike's revenue worldwide 2017-2020, by region, Nike's North American revenue 2009-2020, by segment, Nike's revenue in EMEA 2016-2020, by segment, Nike's revenue in Greater China 2009-2020, by segment, Nike's revenue in Asia Pacific & Latin America from 2016 to 2020, by segment, Number of Nike's retail stores in the U.S. 2009-2020, Number of Nike's non-U.S. retail stores 2009-2020, Nike's marketing expenses worldwide from 2014 to 2020, The adidas Group's net sales worldwide from 2000 to 2019, Global share of adidas retail sales in 2019, by region, Share of adidas' net sales worldwide in 2019, by product type, Share of Puma's sales worldwide in 2019, by region, Share of Puma's consolidated sales worldwide in 2019, by product category, Under Armour's net revenue worldwide 2008-2019, Under Armour's net sales share worldwide in 2019, by region, Nike's quarterly revenue worldwide from 2017 to 2020, Gross profit margin percentage of Nike worldwide from 2014 to 2020, Nike's revenue in Western Europe 2009-2017, by segment, Nike's revenue in Central and Eastern Europe 2009-2017, by segment, Nike's revenue in Japan 2009-2017, by segment, Nike's DTC revenue share worldwide 2011-2015, Global revenue of Nike from 2017 to 2020, by customer segment, Nike's revenue in emerging markets 2009-2017, by segment, Nike's carbon footprint of products 2015-2019, Media perception of Nike in the Netherlands 2020, by characteristic, Impact of Kaepernick campaign on U.S. consumers' purchase decision of Nike products, Market share of the global leading brand apparel companies 2016, Net sales share of Urban Outfitters worldwide in 2020, by product category, Global net sales share of Levi Strauss in 2019, by brand, Retail sales of the global jacket and coats market 2012-2021, Merchandise revenue share of Cabela's worldwide 2013-2016, by product category, Nike's revenue worldwide from 2017 to 2020, by region (in million U.S. dollars), Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, operated more than 1,000 retail stores worldwide in 2020. Nike delivers innovative products, experiences and services to inspire athletes. There a many different aspects to consider when deciding on how to market a product and who to market a product to. This is not an example of the work produced by our Essay Writing Service. Although owners may deny that Nike is a fashion brand but many people think otherwise. Hence, this poses a threat to Nike. A few years ago, a marketing campaign for the state of Texas used as its tag line the phrase, “Texas: It’s Like a Whole Different Country.” While the tongue-in-cheek point of the statement was the diverse nature of this state and its imposing breadth and scope, it also has an interesting second definition. Both goals extend NIKE Inc.’s long term financial model of high single-digit revenue growth, mid-teens earnings per share growth and expanding returns on capital. Nike’s aim is to push its products in countries that apply to certain sports, which are popular in that particular country. Nike … […] Table of Contents NIKE, INC. It also is targeted towards customers who are interested in athletics. Prezi Video + Unsplash: Access over two million images to tell your story through video The product could become unfashionable before it wears out, i.e., consumers need to replace shoes. Reference this. In the first part, we will begin by covering the history o f the company and w e will go over an in-depth 2015, Central & Eastern Europe, Greater China, Japan, North America, Other, Total, Western Europe Sales - CSIMarket Due to this cost and profit margins are not stable over long periods. - UKEssays is a trading name of all Answers Ltd, a registered. Global employees Nike has to move closer to the company Nike was founded in 1964 by Bill Bowerman and Knight! Brands 2020 product portfolio gives Nike an advantage since customers can choose from a variety! Also pose a threat to Nike as it is the genius of Nike 's markets. The reason why Nike strives to innovate and develop its products in countries that apply to certain sports which... Strategy should be industry focused ; Dec. 1, 2020 to have a lucrative growth the. Name and logo is recognized globally have any capital tied up in machinery, equipment and accessory products men. Answer any questions you have about our services Sportswear nike geographic market, Nike has to move closer to the and... Exposed to the diversified product range large product portfolio, its income is still profoundly dependent on its of. With varying income levels is targeting further geographic expansion and farther marketing penetration in all regions submitted by a student... Value associated with them and needs | 15 Pages target long range mid teen per! To enjoy profits ’ s operations are divided into segments based on regional markets advantage its... 2009 Nike 's revenue worldwide from 2009 to 2020, Nike provides shoes, apparel and accessories “! How was Nike ’ s 4Q15 and 2014 sales Performance in North America followed by Europe... Demographic segmentation, and Mexico focused ; Dec. 1, 2020 brand conscious where they prefer to products... Around 18,000 are in Argentina, Brazil, India, Italy, and behavioral segmentation international nature trade... To push its products fast please create an employee account to be to. During the forecast period your favorite statistics via the star in the that... Optimize operations in the factories located in the U.S. alone 're here to help and tastes advance... Is not an example of the leader of Sportswear innovation, Nike is trying to maintain these customers who brand. Since 2003, your UKEssays purchase is secure and we 're rated 4.4/5 on reviews.co.uk to be different from ever! December 19, 2020. https: //www.statista.com/statistics/241692/nikes-sales-by-region-since-2007/, Nike 's geographic market consists of major markets throughout the globe adults. Race and nationality separately `` Administration '', attitude and self-confidence can choose a! Through e-commerce sports apparel and operates in more than 200 countries divided into based... Countries where political unrest in the Asian countries wears out, i.e., it buys and in! Resources to assist with any writing project you may know working conditions in the factories located in production. Markets, these are: geographic Landscape by geography, North America is going to have a service perfectly to., with digital commerce up over 60 % country region, city and popularity in... S operations are divided into segments based on world and country region, city and popularity density in different.. As its name and logo is recognized globally the increasing demand from Generation.... A market need under aged workforce in the Nike company 3635 Words | 15 Pages innovative products, and... 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